An Approach to Subscribing
Nutritional Health with
SUN Minimeal

The MINIMEALS app revolutionizes nutrition by offering a subscription-based service that delivers nutrient-complete meals to your doorstep. With a focus on convenience, these meals are not only rich in essential nutrients from nature, but they also contribute to a sustainable future. As an added incentive, every purchase earns users Sun Scores, which can be redeemed for discounts and rewards, making healthy eating both effortless and rewarding.

sun minimeal
Sector
Nutritional, FMCG, Subscription based E-commerce
Challenge
Designing the MINIMEALS app posed several unique challenges. Firstly, crafting an engaging user experience that encourages customers to prioritize better health and set achievable goals for increasing their Sun Scores required thoughtful interface and gamification elements. Secondly, showcasing the product comprehensively across various app sections while maintaining clarity and nutritional detail was a design balancing act. Lastly, presenting detailed nutritional charts in a visually appealing and easy-to-understand manner demanded creative solutions to ensure user comprehension and engagement with the product's benefits.
Project Time
3 weeks (before handoff to development)

Opportunities and Challenges of Subscription based E-commerce Application

Our main priority was to translate the re-branding into a ready to use digital design system. Our vision was to have a consistent brand experience on all Randstad digital touchpoints. Our mission was to enable teams to create digital products better, faster and more cost efficiently. We did this by giving access to a single source of truth in design & code for external & internal facing applications.

Challenges

Opportunities

Gamified Health Goals

Creating an interactive, gamified experience to motivate users in achieving their health goals and increasing Sun Scores.

Product Showcase

Leveraging the app to comprehensively showcase MINIMEALS, emphasizing their nutritional benefits and detailed charts.

User Engagement

Building features that promote user interaction, feedback, and community engagement for a more holistic health journey.

Sustainability

Highlighting the app's role in promoting sustainable nutrition and its contribution to reducing resource usage.

Sun Score Rewards

Developing a rewarding system that encourages ongoing app usage and loyalty through incentives and discounts.

Personalized Experience

Implementing features for personalization, tailoring the app experience to each user's specific health needs and preferences.

Challenges

Subscription Model

sers can subscribe to receive regular deliveries of 40 MINIMEALS at specific intervals, ensuring a convenient and consistent source of nutrition.

Sun Score Reward System

Purchasing MINIMEALS earns users Sun Scores, which could potentially be used for discounts, rewards, or other incentives, encouraging continued engagement and loyalty.

User-Friendly Interface

Ensure that the app has an intuitive and easy-to-navigate interface. Users should be able to quickly understand how to order these meals.

Informative Content

Include concise, easy-to-understand information about the product's benefits, ingredients, and nutritional value. This will help users make informed decisions.

Ordering Process

Streamline the ordering process to make it as simple as possible. A few taps should be all it takes to order Minimeals.

Feedback Mechanism

Implement a way for users to provide feedback and reviews. Positive user experiences can be a powerful marketing tool.

Retargeting

Retaining MINIMEALS app users through retargeting proved a crucial task. The goal was to re-engage users effectively, emphasizing their health objectives and Sun Score rewards, while avoiding overbearing or repetitive messaging. Striking this balance was pivotal in maintaining user interest and loyalty.

Structure of the Subscription Model

The subscription model design I developed focuses on simplicity and user-friendliness to enhance the clarity and effectiveness of the call to action. Here's a structured approach to the design.

Architecture

Information Architecture

Based on the insights gained from the initial content audits, competitor analyzes and Card Sorts with potential users, I defined the sitemap for TINIA and then evaluated it via tree tests with potential users.

Architecture

Wireframing, Prototyping &
Usability-Testing

Paper-Prototypes

TWith low-fidelity paper prototypes, the planned syllabus and the general structure of the application could easily be tested in usability tests. Without much effort, adjustments could be made before going into the much more costly digital implementation.

wireframe

Visual Design

UI Designs

The design system is based on the atomic Design method and delivers Sketch files and front-end code. We defined naming conventions, core interactions and scalability for all components.

visual design

My role

In this project, I independently handled the entire design process to meet client requirements, prioritizing user-friendliness and ease of use in the final output. Reporting directly to the Head of Design, I ensured alignment with project objectives throughout the process.

Activities

  • Share vision & roadmap with stakeholders.
  • Manage the backlog of all everything that needed to be build.
  • Designing all components together with a lead visual designer.
  • Reviewing all delivered front-end components.
  • Coordinated tests to validate component usage.
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